Why Marketing Needs to Go Beyond Social Media
In business, it’s safe to say that marketing will be one of the most important things that you do. While there’s always going to be a lot of different things for you to run and manage as a business owner, you always need to make sure that you’re generating new business for the company. If your sales and revenue stats aren’t where you want them to be, you might want to think twice about the way you’re doing things. If you know that you’re only focusing on social media, it might be time for you to expand into other things. In this blog post, we’re going to explore why marketing needs to go beyond social media and detail things you can do to make that happen. Let’s get straight into it.
Why Marketing is More Than Just Social Media
In the current climate we live in, it’s easy to jump straight on social media with your marketing and get results. Your target audience is literally right there and very much within reach. So when you start to get a bit of traction, it can feel like you’re doing the right thing. However, you’re limiting yourself by only focusing on one marketing method, among one pool of people. Instead, when you start to cast your net further afield by adding additional tactics, methods, and platforms into the mix, you have a much higher chance of getting better results in a shorter space of time. One of the most important ways of doing this is by crafting the right message.
Harnessing the Power of Storytelling
Your marketing is there to tell a story. You get to determine the narrative, set the scene, and leave a lasting impression in the mind of your target audience – one that you handcrafted yourself. Yes, you can do this on social media – but you can also do it at events, with direct marketing, in print, with advertising, in your PR campaign, and everything else in between. In fact, you can utilize everything in this mix to send a stronger message. When you book professional event photography and videography, you’re not only showcasing your message at your event but you’re documenting it. That content can then be used on social media, in your advertising campaigns, through your direct marketing, and more. This will give you a strong, integrated approach to your marketing strategy.
An Integrated Strategy is Always Best
Ultimately, it’s important to recognize that there’s a wealth of power in an integrated marketing approach. Marketing with just one medium can really limit your results. But when you start to add in additional platforms and tactics – all with one clever, unified message – you will start to make waves with what you’re creating. Ideally, you’re going to target your audience from a range of different angles in order to make your activity more effective. As much as social media will be part of this, it won’t be the only thing involved. It’s key that you’re able to go beyond that and amplify your message using additional platforms to expand your reach.
